A short video that explains how to budget for leads and calculate your Customer Acquisition Cost (CAC).
This nugget was created by Michael Noorlander and Ben Graziano.
In this short video, Jacco van der Kooij gives an example on how to design your sales funnel to reap a certain win. He elaborates on the important factors of leads, meetings and conversion rate in order to come up with a proper budgeting.