Hubspot’s ultimate guide to sales metrics

• Learn - core concepts (1)
  • Introduction to building a go-to-market sales strategy

• Hear - advice from founders (27)
  • Sales - tips from fintech to cleantech
  • Go-to-market sales strategy for a cleantech startup
  • Building trust in high-value B2B sales – sales targets
  • Closing deals in B2B - target markets and sales challenges
  • B2B distribution in emerging markets - metrics and lessons
  • Building partnerships in B2B - experiences and first sales
  • Setting up a B2B sales strategy and sales funnel
  • Generating revenues in B2B - from early sales to licensing
  • Communication strategy and organisation in B2B - first sales
  • Setting sales timelines and managing CAC in B2B - lessons
  • The road to closing licensing deals in B2B - sales pipeline
  • Finding the ideal target market in B2B
  • CAC and prototypes - key criteria in datatech sales
  • Gaining traction in B2B - signing customers in datatech
  • Sales is key - tips from a datatech startup
  • Target groups in B2C - signing first customers
  • Sales strategies in B2C - a fintech perspective
  • Minimizing CAC - advice from a fintech startup
  • Go-to-market sales - insights from a healthtec startup
  • Go-to-market - sales from a construction perspective
  • Sales through the eyes of an IT startup
  • Generating sales - advice from an IT startup
  • Proof of concept - sales in healthtec
  • Sales - online marketing in food tech
  • Sales strategy in B2B - finding customers in medtech
  • Sales in B2B - a medtech perspective
  • Sales process - key criteria in medtech

• Explore – optional content (9)
  • A quick guide to estimating your market size
  • The only go-to-market strategy for startups
  • Get your customer messaging right
  • How to build the perfect sales funnel
  • How to budget for sales
  • Hubspot's ultimate guide to sales metrics
  • How to build a sales team
  • What investors look for in a go-to-market strategy
  • A short introduction to growth hacking

• Apply - tools and examples (3)
  • Ignite your sales: a handbook
  • Ignite your sales: canvases
  • Ignite your sales: poster