As the world grows richer and nations develop, more and more entrepreneurs are deciding that the profit motive is not enough; they want to address social and envinromental problems too. This is where social enterprises come in. Social enterprises are organizations that conduct commercial activities with the goal of creating positive social or environmental impact. In this course, you will learn about what a social enterprise is and how to design one. You will hear first hand advice and tips from social entrepreneurs and see examples of the tools that we provide in use. You will also be shown how to use important frameworks and methods, such as the Theory of Change and product Life Cycle Analysis (LCA), to help you calculate the potential social or envrinomental impact of your business.
One of the most important determinants of startup success is the strength of the founding team and their ability to work together and execute their plans successfully. In this course, you will learn about the pitfalls of not tackling team issues and be introduced to several tools and approaches that you can use to develop and manage your founding team so that it is set-up for success.
If your customer does not want what you are selling you don't have a business, yet many entrepreneurs lose sight of this. In this course, you will learn to take your customer's perspective in order to develop a Value Proposition that will sell. You will hear tips and advice from entrepreneurs and be provided with our Value Proposition Design canvas - which you can use to help you and your team design better value propositions.
Perhaps you have to pitch to investors or in a startup competition. Perhaps you have simply realised that you need to talk to a lot of different stakeholders about your business but, for some reason, they are having a hard time understanding your business. Whatever the reason, this topic will help you improve your pitch.
No matter what stage your startup is at, understanding how to forecast, manage, analyse and talk about the numbers in your business is essential. In this topic you will learn both the concepts and practicalities of building the financial statements of a business using an example case and be provided with the advice and tools you need to build your own forecasts.
At the heart of every successful business is some form of Intellectual Property (IP); whether an invention, a design, a process, a brand or some knowledge or capability. For a startup, understanding what IP you own and how you can develop, protect and exploit it can be challenging. In this course, we will explain the main forms of IP and how you can protect them. We will also give you a tool that you can use to identify your IP and develop an IP strategy.