Our step-by-step guide for building a go-to-market sales strategy, complete with canvases you can apply to your case.
Created by Michael Noorlander and Ben Graziano.
This handbook will guide you through the process of devising a go-to-market sales strategy by asking you seven key questions about whom to target and how. For each key question, we provide a canvas to help you and your team take develop specific answers for your case. You can also find the canvases in a single pdf here, or download an A2 poster version of all the canvases.
Ignite your sales - a handbook
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