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Setting sales timelines and managing CAC in B2B – lessons

Insolight CEO Laurent Coulot lays out the challenges of sales and customer acquisition.
5min

In this interview, Laurent Coulot, co-founder and CEO of Insolight talks about the more challenging aspects of sales like timelines and customer acquisition. He lays out the pros and cons of cross-funding and stresses the importance of developing an early MVP.

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