Overview
Ignite your sales
1h 29min
Course nuggets
About this course ...
Ignite your sales
Learn how to build a go-to-market sales strategy that will ignite your sales.
This course was created by Michael Noorlander and Ben Graziano.
Learn - core concepts
A short animated explainer about how to design a structured go-to-market sales strategy that will ignite your sales.
Hear - advice from founders
In this clip, a broad range of founders explain the core concept of sales and its importance for any startup.
Florent Héroguel, COO of Bloom Renewables, explains their go-to-market sales strategy.
Florent Héroguel, COO at Bloom Biorenewables talks about the importance of building trust among potential customers.
Florent Héroguel, co-founder and COO at Bloom Biorenewables talks about the major importance of sales.
Manuel Seiffe, CEO of MPower (clean energy in emerging markets) talks about sales strategies in B2B.
Manuel Seiffe, CEO of MPower (clean energy in emerging markets) talks about the importance of partnerships in B2B.
Manuel Seiffe, CEO of MPower (clean energy in emerging markets) explains the various stages of sales in B2B.
Insolight CEO Laurent Coulot talks about possible ways to generate income in early stages.
Laurent Coulot, CEO of Insolight (record efficiency solar panels) talks about confidence and personal contacts in B2B.
Insolight CEO Laurent Coulot lays out the challenges of sales and customer acquisition.
Laurent Coulot, CEO of Insolight (record efficiency solar panels) provides a step-by-step model of their sales process.
Simon Michel, CEO of Prognolite (forecasting tool for restaurants) talks about how to pick your target market.
Daniel Meppiel, co-founder of WeGaw (snow monitoring via satellite) talks about the value of CAC and prototypes in B2B.
Daniel Meppiel, co-founder of WeGaw (snow monitoring via satellite) lays out the process of signing customers in B2B.
Daniel Meppiel, co-founder of WeGaw (snow monitoring via satellite) talks about key metrics in the B2B sales process.
Michael Noorlander, co-founder of neon (mobile bank account) gives advice on signing customers in the fintech industry.
Michael Noorlander, co-founder of neon (mobile bank account) talks about various challenges in the sales process.
Michael Noorlander, co-founder of neon (mobile bank account) talks about the sales process and key metrics such as CAC.
Explore – optional content
Top-down? Bottom-up? What's the best way to estimate market size? Here we provide a simple explanation.
Before trying to set up a sales organisation, think first about your target customers' needs and pain points.
Sales success depends on shaping your messaging for target customers - here are some quick tips.
Alex Iskold, MD of Techstars, New York, provides his 5 rules for building the perfect startup sales funnel.
A short video that explains how to budget for leads and calculate your Customer Acquisition Cost (CAC).
Discover what sales metrics are, why they're so important and which metrics you should be tracking.
Sébastien Lieutaud, a seasoned software start-up sales strategist, gives his insights for how to build a sales team.
Renowned investor Steve Barsh gives his take on common mistakes when it comes to go-to-market-strategy.
Find out what growth hacking is and the growth hacking principles you can follow to maximise your marketing effort.
Apply - tools and examples
Our step-by-step guide for building a go-to-market sales strategy, complete with canvases you can apply to your case.
The 5 canvases from our Ignite your Sales Handbook that you can use to build a go-to-market sales strategy.
A poster of the canvases from our Ignite your Sales Handbook that you can use to build a go-to-market sales strategy.
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