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Ignite your sales
3h 50min
Course nuggets
About this course ...

Ignite your sales

Learn how to build a go-to-market sales strategy that will ignite your sales.
3h 50min

Learn - core concepts

3min
3min
A short animated explainer about how to design a structured go-to-market sales strategy that will ignite your sales.

Hear - advice from founders

7min
Florent Héroguel, COO & Co-Founder of Bloom Renewables
7min
Florent Héroguel, COO of Bloom Renewables, explains their go-to-market sales strategy.
6min
6min
Florent Héroguel, co-founder and COO at Bloom Biorenewables talks about building trust among potential customers, the v ...
5min
5min
Florent Héroguel, co-founder and COO at Bloom Biorenewables talks about the importance of sales in the process of turni ...
4min
4min
Manuel Seiffe, co-founder and CEO of MPower (clean energy in emerging markets) talks about sales strategies and key metr ...
3min
3min
Manuel Seiffe, co-founder and CEO of MPower (clean energy in emerging markets) lays out the process of identifying poten ...
4min
4min
Manuel Seiffe, co-founder and CEO of MPower (clean energy in emerging markets) explains the various stages of the sales ...
7min
7min
Insolight CEO Laurent Coulot talks about possible ways to generate income in early stages and the importance of licensin ...
4min
4min
Laurent Coulot, CEO of Insolight (record efficiency solar panels) talks about the importance of confidence, organisation ...
5min
5min
Laurent Coulot, CEO of Insolight (record efficiency solar panels) lays out the challenges of sales and customer acquisit ...
4min
4min
Laurent Coulot, CEO of Insolight (record efficiency solar panels) provides a step-by-step model of their sales process.
3min
3min
Simon Michel, CEO of Prognolite (forecasting tool for restaurants) talks about how to pick your target market.
6min
6min
Daniel Meppiel, CTO at WeGaw (snow monitoring via satellite) talks about the value of CAC and prototypes in B2B.
6min
6min
Daniel Meppiel, CTO at WeGaw (snow monitoring via satellite) lays out the process on how to sign customers in B2B.
4min
4min
Daniel Meppiel, CTO at WeGaw (snow monitoring via satellite) talks about key metrics in the B2B sales process.
7min
7min
Michael Noorlander, co-founder of neon (mobile bank account) gives advice on signing customers in the fintech industry.
4min
4min
Michael Noorlander, co-founder of neon (mobile bank account) talks about various challenges in the sales process.
6min
6min
Michael Noorlander, co-founder of neon (mobile bank account) talks about the sales process and key metrics such as CAC.

Explore – optional content

4min
4min
Top-down? Bottom-up? What's the best way to estimate market size? Here we provide a simple explanation.
5min
5min
Before trying to set up a sales organisation, think first about your target customers' needs and pain points.
3min
3min
Sales success depends on shaping your messaging for target customers - here are some quick tips.
10min
10min
Alex Iskold, MD of Techstars, New York, provides his 5 rules for building the perfect startup sales funnel.
1min
1min
A short video that explains how to budget for leads and calculate your Customer Acquisition Cost (CAC).
15min
15min
Discover what sales metrics are, why they're so important to your business's success, and which metrics you should be tr ...
5min
5min
Sébastien Lieutaud, a seasoned software start-up sales strategist, gives his insights for how to build a sales team.
5min
5min
Renowned investor Steve Barsh gives his take on the mistakes founders make when talking about their go-to-market-strateg ...
4min
4min
Find out what growth hacking is and the growth hacking principles you can follow to maximise your marketing effort.

Apply - tools and examples

1h 0min
1h 0min
Our step-by-step guide for building a go-to-market sales strategy, complete with canvases you can apply to your case.
15min
15min
The 5 canvases from our Ignite your Sales Handbook that you can use to build a go-to-market sales strategy.
15min
15min
An A2 poster of the canvases from our Ignite your Sales Handbook that you can use to build a go-to-market sales strategy ...