Overview
Ignite your sales
3h 50min
Course nuggets
About this course ...
Ignite your sales
Learn how to build a go-to-market sales strategy that will ignite your sales.
This course was created by Michael Noorlander and Ben Graziano.
Learn - core concepts
A short animated explainer about how to design a structured go-to-market sales strategy that will ignite your sales.
Hear - advice from founders
Florent Héroguel, COO of Bloom Renewables, explains their go-to-market sales strategy.
Florent Héroguel, co-founder and COO at Bloom Biorenewables talks about building trust among potential customers, the v ...
Florent Héroguel, co-founder and COO at Bloom Biorenewables talks about the importance of sales in the process of turni ...
Manuel Seiffe, co-founder and CEO of MPower (clean energy in emerging markets) talks about sales strategies and key metr ...
Manuel Seiffe, co-founder and CEO of MPower (clean energy in emerging markets) lays out the process of identifying poten ...
Manuel Seiffe, co-founder and CEO of MPower (clean energy in emerging markets) explains the various stages of the sales ...
Insolight CEO Laurent Coulot talks about possible ways to generate income in early stages and the importance of licensin ...
Laurent Coulot, CEO of Insolight (record efficiency solar panels) talks about the importance of confidence, organisation ...
Laurent Coulot, CEO of Insolight (record efficiency solar panels) lays out the challenges of sales and customer acquisit ...
Laurent Coulot, CEO of Insolight (record efficiency solar panels) provides a step-by-step model of their sales process.
Simon Michel, CEO of Prognolite (forecasting tool for restaurants) talks about how to pick your target market.
Daniel Meppiel, CTO at WeGaw (snow monitoring via satellite) talks about the value of CAC and prototypes in B2B.
Daniel Meppiel, CTO at WeGaw (snow monitoring via satellite) lays out the process on how to sign customers in B2B.
Daniel Meppiel, CTO at WeGaw (snow monitoring via satellite) talks about key metrics in the B2B sales process.
Michael Noorlander, co-founder of neon (mobile bank account) gives advice on signing customers in the fintech industry.
Michael Noorlander, co-founder of neon (mobile bank account) talks about various challenges in the sales process.
Michael Noorlander, co-founder of neon (mobile bank account) talks about the sales process and key metrics such as CAC.
Explore – optional content
Top-down? Bottom-up? What's the best way to estimate market size? Here we provide a simple explanation.
Before trying to set up a sales organisation, think first about your target customers' needs and pain points.
Sales success depends on shaping your messaging for target customers - here are some quick tips.
Alex Iskold, MD of Techstars, New York, provides his 5 rules for building the perfect startup sales funnel.
A short video that explains how to budget for leads and calculate your Customer Acquisition Cost (CAC).
Discover what sales metrics are, why they're so important to your business's success, and which metrics you should be tr ...
Sébastien Lieutaud, a seasoned software start-up sales strategist, gives his insights for how to build a sales team.
Renowned investor Steve Barsh gives his take on the mistakes founders make when talking about their go-to-market-strateg ...
Find out what growth hacking is and the growth hacking principles you can follow to maximise your marketing effort.
Apply - tools and examples
Our step-by-step guide for building a go-to-market sales strategy, complete with canvases you can apply to your case.
The 5 canvases from our Ignite your Sales Handbook that you can use to build a go-to-market sales strategy.
An A2 poster of the canvases from our Ignite your Sales Handbook that you can use to build a go-to-market sales strategy ...