Design a scalable value proposition

• Learn - core concepts (1)
  • Introduction to value proposition design

• Hear - advice from founders (4)
  • Advice from founders about value proposition design
  • Value Proposition Design - a data-tech perspective
  • Advice on Value Proposition Design from a cleantech startup
  • Testing value propositions - tips from various industries

• Explore - optional knowledge from the web (7)
  • Explanation of the original Value Proposition Canvas
  • Validate your idea using The Lean Startup Method
  • Value proposition design best practices
  • How to develop products that fit the market
  • How to do a Product-Market Fit survey with your customers
  • Learn how to create an MVP & validate your (web) idea
  • Make competition irrelevant using the Blue Ocean Strategy

• Apply - tools and examples (2)
  • Value Proposition Design Canvas
  • Templates for writing customer-orientated value propositions

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