Overview
Design a scalable value proposition
1h 13min
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Design a scalable value proposition
Use our Value Proposition Design canvas to develop value proposition prototypes for different customer segments.
This nugget was created by Ben Graziano.
Download our Value Proposition Design Canvas to help you develop a more effective value proposition for your product or service. Use it in team workshops and with your coach to help improve your understanding of your customers and how your products and services can meet their needs and desires. Prototype different value propositions for different customer segments and then test them with customers and other stakeholders.
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In this short clip, founders from a variety of industries explain the concept of value proposition testing.
Simon Michel, the CEO of Swiss B2B software startup Prognolite, explains the importance of value proposition design.
Dimitrios Terzis, the founder of Medusoil, explains the importance of effective value proposition design.
Several startup founders share their perspectives on the importance of effective value proposition design.