Overview
Design a scalable value proposition
1h 13min
Course nuggets
About this course ...
Design a scalable value proposition
An introduction to the topic of Value Proposition Design. In this course, we provide you with first-hand hints and tips from interviews with entrepreneurs; a Value Proposition Design Canvas that takes you through a structured design exercise to help you develop prototype value propositions; and, example canvases that have been filled out by different startups, along with videos of the entrepreneurs explaining their canvases.
Created by Ben Graziano.
Learn - core concepts
Learn what a value proposition is, why it is important and how to design one using our Value Proposition Design Canvas.
Hear - advice from founders
Several startup founders share their perspectives on the importance of effective value proposition design.
Simon Michel, the CEO of Swiss B2B software startup Prognolite, explains the importance of value proposition design.
Dimitrios Terzis, the founder of Medusoil, explains the importance of effective value proposition design.
In this short clip, founders from a variety of industries explain the concept of value proposition testing.
Explore - optional knowledge from the web
A short video explaining how to use the Value Proposition Canvas developed by Alex Osterwalder.
Validate your business idea using The Lean Startup method and the concept of a Minimum Viable Product (MVP).
A member of the team at Strategyzer offers some best practice tips for developing a value proposition.
A TED Talk by Dan Olsen, author of The Lean Product Playbook, explaining how to achieve Product-Market Fit.
A short animated film explaining how to create a basic product-market fit survey.
No matter what type of business you want to create, it helps to start with a Minimum Viable Product (MVP).
Learn how to create a "blue ocean" of uncontested market space and make the competition irrelevant.
Apply - tools and examples
Use our Value Proposition Design canvas to develop value proposition prototypes for different customer segments.
Use these templates to experiment with creating different versions of your value proposition for customers.
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