Overview
Course nuggets
About this nugget ...
Scale exponentially using growth hacking
This empirical study from the 2021 European Journal of Innovation Management looks at what drives start-up growth.
Created by Ben Graziano (with thanks to Jan Fülscher for suggesting the paper).
In their paper “What drives the growth of start-up firms? A tool for mapping the state-of-the-art of the empirical literature” published in the European Journal of Innovation Management the authors Roberto Pugliese, Guido Bortoluzzi, Marco Balzano present an empirical analysis of over 300 scientific studies.
Their conclusions? Startups should focus on the following key areas:
- Carefully build a founding team comprised of people with different backgrounds and ideally previous entrepreneurial and managerial experience.
- Consider joining a corporate entrepreneurship program by a large incumbent.
- Do not be obsessed by the business model, despite anecdotal evidence and commercial literature emphasizing its importance.
- Focus on capabilities development, ideally from a location that enables skills development and access to a large network, such as scientific and technology parks, incubators and accelerators.
You might also be interested in:
Here, Anna Beltzung, CTO of Dimpora, talks about product development and the importance of scaling up.
In this short clip, Anna Beltzung, CTO of Dimpora, gives valuable advice on scaling up and protecting your IP.
In this clip, Anna Beltzung, CTO of Dimpora, lays out the challenges coming along with product development.
Growth hacking explained by Sean Ellis - the man who coined the term and wrote the book "Hacking Growth".