Overview
Scale exponentially using growth hacking
1h 11min
Course nuggets
About this course ...
Scale exponentially using growth hacking
Learn about growth hacking and how to apply it to your business. Includes interviews with founders and a handbook.
Course developed by Michael Noorlander and Ben Graziano
Ben Graziano
Learn - core concepts
A short animated explainer about growth hacking and how to apply hacks to your business to create exponential growth.
Hear - advice from founders
Alina Russ, CEO of Lola's Kitchen, talks about her approach to growth hacking.
Alina Russ, CEO of Lola's Kitchen talks about their approach when it comes to marketing and social media.
Here, Anna Beltzung, CTO of Dimpora, talks about product development and the importance of scaling up.
In this short clip, Anna Beltzung, CTO of Dimpora, gives valuable advice on scaling up and protecting your IP.
In this clip, Anna Beltzung, CTO of Dimpora, lays out the challenges coming along with product development.
Explore - optional knowledge from the web
Find out what growth hacking is and the growth hacking principles you can follow to maximise your marketing effort.
Growth hacking explained by Sean Ellis - the man who coined the term and wrote the book "Hacking Growth".
Find out what creative tricks and tactics, or what we now call "Growth Hacks", Dropbox used to achieve massive scale.
Airbnb's exponential growth relied on some creative ideas and clever implementation. Find out how they did it.
Learn how to apply the scientific method to run growth hacking experiments and scale rapidly.
The key to successful growth marketing is experimentation and there are 6 crucial steps you need to know.
This empirical study from the 2021 European Journal of Innovation Management looks at what drives start-up growth.
Apply - tools and examples
Our guide to growth hacking, including 19 example cases and canvases to apply to your case.
The canvases from our Growth Hacking Handbook. Use them develop your own growth hacking strategy.
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