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The tricky art of pricing, part 1 (economics and psychology)
3min

The tricky art of pricing, part 1 (economics and psychology)

Pricing is more art than science. This film presents insights from some of the great minds of economics and psychology that could help you. It looks at the big questions such as rational economic behavior versus emotional decision making and the psychological effect of loss aversion on buying decisions.
3min

 

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