Our guide to ideation, including best practices, ideation methods and our 3-step ideation process.
Created by Michael Noorlander and Ben Graziano.
In this handbook, we’ll explain how to use ideation processes and methods to develop new business ideas and solve existing business problems. We’ll introduce you to the ideation funnel, give you tips for identifying the right types of problems to solve using ideation and guide you through the ideation boosters and killers that we commonly see in teams. We’ll also provide you with a few proven ideation methods to use with your team. At the end, we will introduce you to our 3-step ideation process and give you the tools you need to generate fantastic ideas for your own company.
Generate fantastic ideas: an ideation handbook
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