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Nuggets

3min
3min
In this video, Edith Schmid, co-founder at epyMetrics AG explains how to apply for grants.
6min
6min
Watch this clip and learn about team culture from Edith Schmid, co-founder at epyMetrics AG.
3min
3min
Edith Schmid, co-founder at epyMetrics AG talks about the importance of narratives, coaches and crossfunding.
6min
6min
Edith Schmid, co-founder at epyMetrics AG, explains how to find the right founders for your team.
3min
3min
In this short clip, Edith Schmid, co-founder at epyMetrics AG provides insight into the fundraising process.
4min
4min
In this clip, a broad range of founders explain the core concept of sales and its importance for any startup.
4min
4min
In this video, founders from a variety of industries share their experience in the important issue of fundraising.
4min
4min
In this short clip, founders from a variety of industries explain the concept of value proposition testing.
1min
1min
Test your knowledge of some of the basics of fundraising.
6min
6min
Daniel Meppiel, co-founder of WeGaw (snow monitoring via satellite) talks about the value of CAC and prototypes in B2B.
6min
6min
Daniel Meppiel, co-founder of WeGaw (snow monitoring via satellite) lays out the process of signing customers in B2B.
4min
4min
Daniel Meppiel, co-founder of WeGaw (snow monitoring via satellite) talks about key metrics in the B2B sales process.
7min
7min
Michael Noorlander, co-founder of neon (mobile bank account) gives advice on signing customers in the fintech industry.
4min
4min
Michael Noorlander, co-founder of neon (mobile bank account) talks about various challenges in the sales process.
6min
6min
Michael Noorlander, co-founder of neon (mobile bank account) talks about the sales process and key metrics such as CAC.
15min
15min
A small collection of proven tools to help you identify assumptions and risks, design tests and learn from them.
45min
45min
Our step-by-step guide to value proposition testing at every stage of your product development process.
6min
6min
Simon Michel, CEO of Prognolite (forecasting tool for restaurants) talks about the different ways to find investors.
3min
3min
Michael Noorlander, co-founder of Neon (mobile bank account) talks about the importance of early fundraising.
5min
5min
Michael Noorlander, co-founder of neon (mobile bank account) shares some advice on fundraising in the fintech industry.
3min
3min
Manuel Seiffe, CEO of MPower (clean energy in emerging markets) gives advice on how to approach fundraising in B2B.
7min
7min
Manuel Seiffe, CEO at MPower (clean energy in emerging markets) talks about their specific fundraising decisions.
5min
5min
Manuel Seiffe, CEO of MPower (clean energy in emerging markets) talks about various fundraising strategies.
5min
5min
Simon Michel, CEO of Prognolite (forecasting tool for restaurants) talks about the importance of customer feedback.
6min
6min
Daniel Meppiel, co-founder of WeGaw (snow monitoring via satellite) gives advice on how to test your value proposition.
8min
8min
Daniel Meppiel, co-founder of WeGaw (snow monitoring via satellite) sheds light on how to convince customers in B2B.
4min
4min
Daniel Meppiel, co-founder of WeGaw (snow monitoring via satellite) lays out the process of testing value propositions.
7min
7min
Florent Héroguel, COO of Bloom Biorenewables talks about how to find out about customers' needs in B2B.
5min
5min
Laurent Coulot, CEO at Insolight (record efficiency solar panels) talks about the value of customer feedback.
5min
5min
Michael Noorlander, co-founder at neon (mobile bank account) explains the concept of testing value propositions.
4min
4min
Michael Noorlander, co-founder of neon (mobile bank account) shares his perspective on value proposition testing.
6min
6min
Manuel Seiffe, CEO at MPower (clean energy in emerging markets) explains the meaning of testing value propositions.
6min
6min
Laurent Coulot, CEO of Insolight (record efficiency solar panels) talks about the crucial role of early pitching.
5min
5min
Laurent Coulot, CEO at Insolight (record efficiency solar panels) talks about the core value of personal communication.
7min
7min
Insolight CEO Laurent Coulot talks about possible ways to generate income in early stages.
4min
4min
Laurent Coulot, CEO of Insolight (record efficiency solar panels) talks about confidence and personal contacts in B2B.
3min
3min
Simon Michel, CEO of Prognolite (forecasting tool for restaurants) talks about how to pick your target market.
5min
5min
Insolight CEO Laurent Coulot lays out the challenges of sales and customer acquisition.
4min
4min
Laurent Coulot, CEO of Insolight (record efficiency solar panels) provides a step-by-step model of their sales process.
4min
4min
Manuel Seiffe, CEO of MPower (clean energy in emerging markets) explains the various stages of sales in B2B.
6min
6min
Florent Héroguel, COO at Bloom Biorenewables talks about the importance of building trust among potential customers.
5min
5min
Florent Héroguel, co-founder and COO at Bloom Biorenewables talks about the major importance of sales.
4min
4min
Manuel Seiffe, CEO of MPower (clean energy in emerging markets) talks about sales strategies in B2B.
3min
3min
Manuel Seiffe, CEO of MPower (clean energy in emerging markets) talks about the importance of partnerships in B2B.
15min
15min
The 5 canvases from our Ignite your Sales Handbook that you can use to build a go-to-market sales strategy.
45min
45min
Our step-by-step guide for building a go-to-market sales strategy, complete with canvases you can apply to your case.
15min
15min
A poster of the canvases from our Ignite your Sales Handbook that you can use to build a go-to-market sales strategy.
3min
3min
A short animated explainer about how to design a structured go-to-market sales strategy that will ignite your sales.
8min
8min
Michael Noorlander, co-Founder of Neon, explains their fundraising strategy and offers advice on convincing investors.
7min
Florent Héroguel, COO & Co-Founder of Bloom Renewables
7min
Florent Héroguel, COO of Bloom Renewables, explains their go-to-market sales strategy.
3min
3min
By focussing relentlessly on testing your value proposition, you can create a product people will buy.
15min
15min
An example financial forecast for an ICT startup case that uses our simple-to-use financial forecasting tool.
15min
15min
An example financial forecast for a Lifescience startup case that uses our simple-to-use financial forecasting tool.
15min
15min
An example financial forecast for an ICT startup case that uses our simple-to-use financial forecasting tool.
15min
15min
An example financial forecast for an engineering startup case that uses our simple-to-use financial forecasting tool.
15min
15min
An example financial forecast for an e-commerce startup case that uses our simple-to-use financial forecasting tool.
3min
3min
A multiple-choice quiz to test your knowledge of the Cash Flow Statement.
3min
3min
A multiple-choice quiz to test your knowledge of the Profit and Loss (P&L) Statement.
3min
3min
A multiple-choice quiz to test your knowledge of different Intellectual Property RIghts (IPR).
5min
5min
Now that you (almost) have paying customers you need to prove that you can deliver the right quality at the right price.
5min
5min
You need to find out if your customers not only like your idea but are also willing to pay for it.
5min
5min
Your customers already solve their problem somehow. Find out how you can deliver a better solution.
5min
5min
Successful businesses solve pressing problems for their customers. Identify and rank your customer's main problems.
5min
5min
Before you can solve a customer’s problem, you need to understand them fully.
4min
4min
Top-down? Bottom-up? What's the best way to estimate market size? Here we provide a simple explanation.
3min
3min
A short video that explains how to budget for leads and calculate your Customer Acquisition Cost (CAC).
4min
4min
Find out what growth hacking is and the growth hacking principles you can follow to maximise your marketing effort.
5min
5min
Renowned investor Steve Barsh gives his take on common mistakes when it comes to go-to-market-strategy.
15min
15min
Discover what sales metrics are, why they're so important and which metrics you should be tracking.
10min
10min
Alex Iskold, MD of Techstars, New York, provides his 5 rules for building the perfect startup sales funnel.
3min
3min
Sales success depends on shaping your messaging for target customers - here are some quick tips.
5min
5min
Sébastien Lieutaud, a seasoned software start-up sales strategist, gives his insights for how to build a sales team.
5min
5min
Before trying to set up a sales organisation, think first about your target customers' needs and pain points.
4min
4min
Before you test your value proposition, make sure you understand the concept.
9min
9min
This introductory video explains the basic principles of the Lean Startup.
11min
11min
Many tech entrepreneurs believe they need to hire a tech team and get started, but it pays to test your idea first.
4min
4min
In this Google for Startups video, learn how you can test your business idea without actually building your product.
8min
8min
Testing value propositions ensures you invest your energy, time and money into something people actually want.
15min
15min
Learn how to incentivise and motivate team members by using Employee Stock Options.
18min
18min
Author Simon Sinek explains how great leaders inspire others by communicating ideas using the "Golden Circle" method.

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