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5min
5min
You need to find out if your customers not only like your idea but are also willing to pay for it.
5min
5min
Your customers already solve their problem somehow. Find out how you can deliver a better solution.
5min
5min
Successful businesses solve pressing problems for their customers. Identify and rank your customer's main problems.
5min
5min
Before you can solve a customer’s problem, you need to understand them fully.
4min
4min
Top-down? Bottom-up? What's the best way to estimate market size? Here we provide a simple explanation.
3min
3min
A short video that explains how to budget for leads and calculate your Customer Acquisition Cost (CAC).
4min
4min
Find out what growth hacking is and the growth hacking principles you can follow to maximise your marketing effort.
5min
5min
Renowned investor Steve Barsh gives his take on common mistakes when it comes to go-to-market-strategy.
15min
15min
Discover what sales metrics are, why they're so important and which metrics you should be tracking.
10min
10min
Alex Iskold, MD of Techstars, New York, provides his 5 rules for building the perfect startup sales funnel.
3min
3min
Sales success depends on shaping your messaging for target customers - here are some quick tips.
5min
5min
Sébastien Lieutaud, a seasoned software start-up sales strategist, gives his insights for how to build a sales team.
5min
5min
Before trying to set up a sales organisation, think first about your target customers' needs and pain points.
4min
4min
Before you test your value proposition, make sure you understand the concept.
9min
9min
This introductory video explains the basic principles of the Lean Startup.
11min
11min
Many tech entrepreneurs believe they need to hire a tech team and get started, but it pays to test your idea first.
4min
4min
In this Google for Startups video, learn how you can test your business idea without actually building your product.
8min
8min
Testing value propositions ensures you invest your energy, time and money into something people actually want.
15min
15min
Learn how to incentivise and motivate team members by using Employee Stock Options.
18min
18min
Author Simon Sinek explains how great leaders inspire others by communicating ideas using the "Golden Circle" method.
5min
5min
Advice from a serial entrepreneur about how to raise seed investment.
10min
10min
30 famous pitch decks that you can refer to for tips on how to structure your pitch & build your slides.
30min
30min
A book about impact measurement and analysis for anyone who wants to maximize positive social and environmental impact.
10min
10min
Slicing Pie is a popular equity split calculator invented by entrepreneur Mike Moyer.
11min
11min
Two lawyers share their perspectives of why a Shareholders' Agreement is important and what aspects it should include.
10min
10min
Marc Lehmann, CEO of Saasu, provides a calculation methodology that helps decide the equity split in your startup.
3min
3min
Find out whether to coach, delegate, direct or excite your team members using this simple framework.
8min
Steve Jobs
8min
Legendary founder Steve Jobs explains why you should build a team focussed on content, not process.
3min
Crowdfunding
3min
An introduction to the four main types of crowdfunding: equity-based; debt-based; rewards-based; and donation-based.
8min
Increasing Piles of Coins
8min
Successful entrepreneur Jay Adelson explains what the different rounds of startup funding are called and why.
15min
Contract Discussion
15min
Convertible notes are a great way for early-stage tech companies to raise capital, but how do they work?
10min
Seth Godin
10min
Startup guru Seth Godin explains how nonprofits can use storytelling to spread their mission and raise funds.
23min
Old Boots
23min
Mikael Thuneberg, founder of Supermetrics discusses the pros and cons of bootstrapping versus taking investment.
13min
Stage Presentation
13min
Tips from an expert presenter on how to design each slide of your pitch deck for investors.
5min
5min
The founder of one of the most successful startup accelerators in the world explains how to build a better pitch deck.
5min
5min
A team of scientists have found that investors are 12% more interested in investing when frequent gestures are used.
8min
8min
Learn how to create a "blue ocean" of uncontested market space and make the competition irrelevant.
11min
11min
No matter what type of business you want to create, it helps to start with a Minimum Viable Product (MVP).
4min
4min
A short animated film explaining how to create a basic product-market fit survey.
9min
9min
Validate your business idea using The Lean Startup method and the concept of a Minimum Viable Product (MVP).
38min
38min
A TED Talk by Dan Olsen, author of The Lean Product Playbook, explaining how to achieve Product-Market Fit.
1h 0min
1h 0min
A member of the team at Strategyzer offers some best practice tips for developing a value proposition.
3min
3min
A short video explaining how to use the Value Proposition Canvas developed by Alex Osterwalder.
30min
30min
A guide to impact investing both for impact investors and social entrepreneurs.
2min
2min
Three experts discuss the issues of social business hybrids, social mission and commercial goals.
10min
The United Nations Sustainable Development Goals
10min
The 17 Sustainable Development Goals (SDGs) of the UN aim to tackle poverty and promote sustainable development.
45min
45min
What factors should be considered when assessing the sustainability of new technology?
23min
23min
Nobel Peace Prize winner Prof. Muhammad Yunus explains what micro-financing is and the impact it has had.
16min
16min
Sustainability expert Mathis Wackernagel explains the economic and ecological implications of our resource consumption.
16min
16min
Frugal innovation is the practice used by entrepreneurs in emerging markets who create value with limited resources.
1h 20min
1h 20min
A panel of social entrepreneurs and investors discusses issues unique to social entrepreneurship.
15min
15min
Here is an example of sustainability reporting from the multinational consumer goods company Unilever.
10min
10min
Resources to help your business protect and enforce Intellectual Property Rights (IPR) in specific countries.
15min
15min
The 10 characteristics investors look for, plus tips on effective communication and presenting with slides.
2min
2min
This film will help you get to grips with the basic process of VAT accounting.
1min
1min
A simple explanation of the difference between loans and overdrafts and the benefits of each.
4min
4min
This film explains the basics of where to get funds for your startup.
5min
5min
Profit Margins can tell you a lot about a business and how to improve its performance.
3min
3min
Learn about the time value of money and how to determine the value of your business using The Net Present Value method.
3min
3min
In this short text and the accompanying video, the history of accounting standards is briefly described.
3min
3min
Several experts explain the art of pricing in this short clip.
2min
2min
Robart Dolan of Harvard Business School talks about the concepts of perceived value and pricing.
5min
5min
6 proven elevator pitch structures that will help you improve your pitch.
3min
3min
Famous investor and startup-guru Guy Kawasaki explains his simple 10/20/30 rule for presentation pitches.
18min
18min
An expert unravels the secrets of great talks and explains how to tell a story that resonates and inspires action.
15min
15min
Body language expert Mark Bowden gives an alternative take on the importance of authenticity when given a talk.
15min
15min
Harvard scientist Amy Cuddy explains how body language can be used to help us change our own emotional state.
2min
2min
This video provides an introduction to Trademarks and how they can help your business.
2min
2min
This video provides an introduction to Patents and how they can help your business.
2min
2min
This video provides an introduction to Design Rights and how they can help your business.
26min
26min
An entrepreneur and an IP expert discuss the pros and cons of patenting and other forms of IP protection.
2min
2min
Startup guru Steve Blank shares some practical advice about sharing your idea without giving away intellectual property.
10min
10min
Practical tips and advice on how you should approach a licensing negotiation.
12min
12min
Learn about the Google Patent database to conduct a preliminary Freedom to Operate (FOT) search for your idea.
10min
10min
Search for patents and trademarks online using these free search services.
1min
1min
This video provides an introduction to copyright and how it can help your business.