You need to find out if your customers not only like your idea but are also willing to pay for it.
Your customers already solve their problem somehow. Find out how you can deliver a better solution.
Successful businesses solve pressing problems for their customers. Identify and rank your customer's main problems.
Before you can solve a customer’s problem, you need to understand them fully.
Top-down? Bottom-up? What's the best way to estimate market size? Here we provide a simple explanation.
A short video that explains how to budget for leads and calculate your Customer Acquisition Cost (CAC).
Find out what growth hacking is and the growth hacking principles you can follow to maximise your marketing effort.
Renowned investor Steve Barsh gives his take on common mistakes when it comes to go-to-market-strategy.
Discover what sales metrics are, why they're so important and which metrics you should be tracking.
Alex Iskold, MD of Techstars, New York, provides his 5 rules for building the perfect startup sales funnel.
Sales success depends on shaping your messaging for target customers - here are some quick tips.
Sébastien Lieutaud, a seasoned software start-up sales strategist, gives his insights for how to build a sales team.
Before trying to set up a sales organisation, think first about your target customers' needs and pain points.
Before you test your value proposition, make sure you understand the concept.
This introductory video explains the basic principles of the Lean Startup.
Many tech entrepreneurs believe they need to hire a tech team and get started, but it pays to test your idea first.
In this Google for Startups video, learn how you can test your business idea without actually building your product.
Testing value propositions ensures you invest your energy, time and money into something people actually want.
Learn how to incentivise and motivate team members by using Employee Stock Options.
Author Simon Sinek explains how great leaders inspire others by communicating ideas using the "Golden Circle" method.
Advice from a serial entrepreneur about how to raise seed investment.
30 famous pitch decks that you can refer to for tips on how to structure your pitch & build your slides.
A book about impact measurement and analysis for anyone who wants to maximize positive social and environmental impact.
Slicing Pie is a popular equity split calculator invented by entrepreneur Mike Moyer.
Two lawyers share their perspectives of why a Shareholders' Agreement is important and what aspects it should include.
Marc Lehmann, CEO of Saasu, provides a calculation methodology that helps decide the equity split in your startup.
Find out whether to coach, delegate, direct or excite your team members using this simple framework.
Legendary founder Steve Jobs explains why you should build a team focussed on content, not process.
An introduction to the four main types of crowdfunding: equity-based; debt-based; rewards-based; and donation-based.
Successful entrepreneur Jay Adelson explains what the different rounds of startup funding are called and why.
Convertible notes are a great way for early-stage tech companies to raise capital, but how do they work?
Startup guru Seth Godin explains how nonprofits can use storytelling to spread their mission and raise funds.
Mikael Thuneberg, founder of Supermetrics discusses the pros and cons of bootstrapping versus taking investment.
Tips from an expert presenter on how to design each slide of your pitch deck for investors.
The founder of one of the most successful startup accelerators in the world explains how to build a better pitch deck.
A team of scientists have found that investors are 12% more interested in investing when frequent gestures are used.
Learn how to create a "blue ocean" of uncontested market space and make the competition irrelevant.
No matter what type of business you want to create, it helps to start with a Minimum Viable Product (MVP).
A short animated film explaining how to create a basic product-market fit survey.
Validate your business idea using The Lean Startup method and the concept of a Minimum Viable Product (MVP).
A TED Talk by Dan Olsen, author of The Lean Product Playbook, explaining how to achieve Product-Market Fit.
A member of the team at Strategyzer offers some best practice tips for developing a value proposition.
A short video explaining how to use the Value Proposition Canvas developed by Alex Osterwalder.
A guide to impact investing both for impact investors and social entrepreneurs.
Three experts discuss the issues of social business hybrids, social mission and commercial goals.
The 17 Sustainable Development Goals (SDGs) of the UN aim to tackle poverty and promote sustainable development.
What factors should be considered when assessing the sustainability of new technology?
Nobel Peace Prize winner Prof. Muhammad Yunus explains what micro-financing is and the impact it has had.
Sustainability expert Mathis Wackernagel explains the economic and ecological implications of our resource consumption.
Frugal innovation is the practice used by entrepreneurs in emerging markets who create value with limited resources.
A panel of social entrepreneurs and investors discusses issues unique to social entrepreneurship.
Here is an example of sustainability reporting from the multinational consumer goods company Unilever.
Resources to help your business protect and enforce Intellectual Property Rights (IPR) in specific countries.
The 10 characteristics investors look for, plus tips on effective communication and presenting with slides.
This film will help you get to grips with the basic process of VAT accounting.
A simple explanation of the difference between loans and overdrafts and the benefits of each.
This film explains the basics of where to get funds for your startup.
Profit Margins can tell you a lot about a business and how to improve its performance.
Learn about the time value of money and how to determine the value of your business using The Net Present Value method.
In this short text and the accompanying video, the history of accounting standards is briefly described.
Several experts explain the art of pricing in this short clip.
Robart Dolan of Harvard Business School talks about the concepts of perceived value and pricing.
6 proven elevator pitch structures that will help you improve your pitch.
Famous investor and startup-guru Guy Kawasaki explains his simple 10/20/30 rule for presentation pitches.
An expert unravels the secrets of great talks and explains how to tell a story that resonates and inspires action.
Body language expert Mark Bowden gives an alternative take on the importance of authenticity when given a talk.
Harvard scientist Amy Cuddy explains how body language can be used to help us change our own emotional state.
This video provides an introduction to Trademarks and how they can help your business.
This video provides an introduction to Patents and how they can help your business.
This video provides an introduction to Design Rights and how they can help your business.
An entrepreneur and an IP expert discuss the pros and cons of patenting and other forms of IP protection.
Startup guru Steve Blank shares some practical advice about sharing your idea without giving away intellectual property.
Practical tips and advice on how you should approach a licensing negotiation.
Learn about the Google Patent database to conduct a preliminary Freedom to Operate (FOT) search for your idea.
Search for patents and trademarks online using these free search services.
This video provides an introduction to copyright and how it can help your business.