Overview
What investors look for in a go-to-market strategy
5min
Course nuggets
About this nugget ...
What investors look for in a go-to-market strategy
Renowned investor Steve Barsh gives his take on common mistakes when it comes to go-to-market-strategy.
This nugget was created by Michael Noorlander and Ben Graziano.
Steve Barsh lays out the major importance of clearly identifying customers who fit your value proposition. It’s crucial to have a concrete set of customers in mind. Therefore, picking customers that can be approached quickly while not being overrun by competition is a good point to start.
You might also be interested in:
In this clip, John Klepper, CEO of PIPRA, gives invaluable advice on how to generate sales in medtech.
In this nugget, John Klepper, CEO of PIPRA, lays out the necessary steps on finding customers and closing deals.
In this clip, John Klepper, CEO of PIPRA, explains how to target customers in medtech.
Alina Russ, CEO of Lola's Kitchen, lays out her online marketing strategy.