Convincing customers in B2B – a datatech startup’s approach

Daniel Meppiel, CTO at WeGaw (snow monitoring via satellite) talks about raising awareness for your idea, the feedback process and the following refinement of your product.

8min

Daniel Meppiel, co-founder and CTO of WeGaw lays out the path from initially raising awareness for your company to eventually signing customers and the necessary steps inbetween.

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15min

Tools and resources for testing your ideas

A small collection of proven tools to help you identify assumptions and risks, design tests and learn from them.

1h 0min

Value proposition testing: a handbook

Our step-by-step guide to value proposition testing at every stage of your product development process.

5min

Testing Methods - Step 5: prove that you can deliver

Now that you (almost) have paying customers you need to prove that you can deliver the right quality at the right price. ...

15min

Testing Methods Step 4: identify paying customers

You need to find out if your customers not only like your idea but are also willing to pay for it.

Convincing customers in B2B – a datatech startup’s approach