Use our Value Proposition Design canvas to develop value proposition prototypes for different customer segments.
This nugget was created by Ben Graziano.
Download our Value Proposition Design Canvas to help you develop a more effective value proposition for your product or service. Use it in team workshops and with your coach to help improve your understanding of your customers and how your products and services can meet their needs and desires. Prototype different value propositions for different customer segments and then test them with customers and other stakeholders.