Financial Forecasting Part 3/4 – Profit & Loss

This is the third in our series of four films on the topic of startup financial forecasting.
7min

We continue our look at financial forecasting with an introduction to the concept of profit and a look at the Profit & Loss Statement. If you have not already done so, we recommend that you watch the previous films in this series: Startup Financial Forecasting Part 1/4 – Introduction and Startup Financial Forecasting Part 2/4 – Example Case before you go on.


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Content:
  • Introduction: 00:06
  • Starting with the underlying Costs & Sales: 00:42
  • Categorizing the costs: 01:20
  • Rules of Thumb for cost categorisation: 01:53
  • The subtotals: 02:22
  • Depreciation: 03:21
  • Amortization: 4:52
  • Pretax Profit and Net Profit: 5:52
  • Alternative terminology: 06:14
  • Pulling the levers of your Profit-Making Machine: 6:20
  • Gaining insights and making decisions: 07:14

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