Overview
The only go-to-market strategy for startups
5min
Course nuggets
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The only go-to-market strategy for startups
Before trying to set up a sales organisation, think first about your target customers' needs and pain points.
This nugget was created by Michael Noorlander and Ben Graziano.
In this short article by Harvard Business Review, the authors (Ron Ashkenas and Patrick Finn), explain how going to market is not a one-time exercise; but an ongoing process, where you continuously learn more about your customer needs and how your product or service can meet them.
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