Test your value proposition

• Learn - Core Concepts (1)
  • Introduction to value proposition testing

• Hear - advice from founders (13)
  • Testing value propositions - tips from various industries
  • Finding your philosophy - advice from a datatech startup
  • Convincing customers in B2B - a datatech startup's approach
  • Pilot projects in B2B - proof of concept in datatech
  • Boosting development in B2B - a datatech perspective
  • Collecting customer feedback in B2B - communication is key
  • Customer feedback in B2B - tips from a cleantech startup
  • Getting proof of concept - a fintech perspective
  • Improving your product - feedback and prototypes in B2C
  • Customer satisfaction in B2B - tips from a cleantech startup
  • The value of early pitching - communication and feedback
  • Mindset is key - communication and proof of concept in B2B
  • Product development - tips from an IT startup

• Explore – optional content (11)
  • What is a Value Proposition?
  • Testing Methods - Step 1: understand your customer
  • Testing Methods - Step 2: find the right problem
  • Testing Methods - Step 3: design the right solution
  • Testing Methods Step 4: identify paying customers
  • Testing Methods - Step 5: prove that you can deliver
  • Introduction to the Lean Startup Method
  • Mistakes to avoid when testing your value proposition
  • Learn how to create an MVP & validate your (web) idea
  • Testing your software idea without writing a line of code
  • Test your idea before you build your dream team!

• Apply - tools and examples (2)
  • Value proposition testing: a handbook
  • Tools and resources for testing your ideas

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