Your customers already solve their problem somehow. Find out how you can deliver a better solution. Design a solution that is better than the solutions currently available.
A storyboard is a comic-like drawing that helps to visualize an idea. Oftentimes it’s used to explain the interaction of a customer and a new product or service.
Oftentimes we limit our imagination because we think an idea or solution is not realistic. The darkhorse method encourages us to consciously choose a “crazy” idea. The probability of losing is greater, but so are the gains.
When building a new product or service it makes sense to research similar attempts that failed. This gives you important clues as to where the stumbling blocks are and what you need to do better.
It’s crucial to develop an understanding of your direct and indirect competition. To find information about your competitors, you can search the web and test their products and services firsthand.
There are some important things to consider when entering a regulated market. In this article by Steve Blank, you will learn the most important points and find other helpful sources of information.