Testing Methods – Step 2: find the right problem
Testing Methods – Step 2: find the right problem
Successful businesses solve pressing problems for their customers. Identify and rank your customer's main problems.
Johanna Seeliger...
Customer Forces Canvas
Startup investor and blogger Ash Maurya has created a canvas to help teams discover customer problems worth solving. He uses a 7-step approach that includes some great suggestions for interview scripts to use with customers at different stages. More…
Interviewing customers helps you to collect and understand their problems. Card Sorting is a method that you can use in interviews (or other settings) to let people prioritize their problems. More…
People can feel very attached to brands or routines that they have been practising for a long time. Let them write a breakup letter helps you to understand what it is that would encourage them to switch to a new offer. More…
Search the web and any other valuable resources for data that helps you to understand your target market, growth trends and customer segments. More…
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