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Testing Methods – Step 2: find the right problem
15min

Testing Methods – Step 2: find the right problem

Successful businesses solve a pressing problem for their customers. Identify and rank the main problems of your customers.
15min

Card Sorting

Interviewing customers helps you to collect and understand their problems. Card Sorting is a method that you can use in interviews (or other settings) to let people prioritize their problems. 

 

Writing a Breakup Letter

People can feel very attached to brands or routines that they have been practising for a long time. Let them write a breakup letter helps you to understand what it is that would encourage them to switch to a new offer.

 

Market Research

Search the web and any other valuable resources for data that helps you to understand your target market, growth trends and customer segments.

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