Overview
Target groups in B2C – signing first customers
7min
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Target groups in B2C – signing first customers
Michael Noorlander, co-founder of neon (mobile bank account) gives advice on signing customers in the fintech industry.
Created by Christoph Spöcker
In this clip, Michael Noorlander, co-founder of neon explains what is needed to create a first customer base. He talks about the importance of finding your specific target group and delivering your core message.
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