No matter what type of business you want to create, it helps to start with a Minimum Viable Product (MVP). By focussing on the development of an MVP, you spend more time on developing features and functions that are important and can quickly test your assumptions with customers.
Created by Ben Graziano.
In this excellent explainer video, Will Dayble, director of web development company Squareweave, explains the steps involved in developing a Minimum Viable Product (MVP) for a web-based retail business, by using the example of a cat food delivery idea. The MVP is a key aspect of the Lean Startup Method, which you can find out more about here.