Overview
Minimizing CAC – advice from a fintech startup
6min
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Minimizing CAC – advice from a fintech startup
Michael Noorlander, co-founder of neon (mobile bank account) talks about the sales process and key metrics such as CAC.
Created by Christoph Spöcker
Here, Michael Noorlander, co-founder of neon lays out their sales process and the various sales channels they used. Furthermore, he stresses the major importance of customer acquisition costs.
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