Overview
Test your value proposition
1h 27min
Course nuggets
About this nugget ...
Test your value proposition
By focussing relentlessly on testing your value proposition, you can create a product people will buy.
This nugget was created by Johanna Seeliger and Ben Graziano.
This short clip deals with the ups and downs of value proposition testing. Taking customer needs into account and being able to deliver a working prototype are crucial. Creating a customer profile and having customers rank their problems can be very helpful in this regard.
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In this short clip, founders from a variety of industries explain the concept of value proposition testing.
Simon Michel, the CEO of Swiss B2B software startup Prognolite, explains the importance of value proposition design.
Dimitrios Terzis, the founder of Medusoil, explains the importance of effective value proposition design.
Several startup founders share their perspectives on the importance of effective value proposition design.