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Introduction to value proposition testing
3min

Introduction to value proposition testing

By focussing relentlessly on testing your value proposition, you can create a product people will buy.
3min
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In this short clip, founders from a variety of industries explain the concept of value proposition testing.
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Simon Michel, the CEO of Swiss B2B software startup Prognolite, explains the importance of value proposition design.
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Founder of Medusoil
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Dimitrios Terzis, the founder of Medusoil, explains the importance of effective value proposition design.
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Several startup founders share their perspectives on the importance of effective value proposition design.