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Create a winning pitch
1h 30min
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Create a winning pitch
Author Simon Sinek explains how great leaders inspire others by communicating ideas using the "Golden Circle" method.
Created by Ben Graziano.
The Golden Circle Model, proposed by author of “Start with Why”, Simon Sinek, forms the basis not just of great speeches, but also great pitches and it can be used as a starting point for anything from an elevator pitch to an investor presentation. In this TED Talk, Sinek explains his model and how you can use it to inspire others. After watching the video, check out our Pitch Canvas, which also starts with Why (the Customer Problem), explains How (the Solution) and then explains What (the Underlying Magic), the remainder of the Pitch Canvas follows a similar pattern.
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