Overview
Creative Europe:World Party.
Laurent Coulot, CEO at Insolight (record efficiency solar panels) talks about the core value of personal communication.
Created by Ben Graziano.
Here, Laurent Coulot, co-founder and CEO at Insolight emphasizes the value of personal meetings when it comes to testing your value proposition in B2B. He also talks about the importance of conferences in this respect and elaborates on the key factor mindset.
You might also be interested in:
Watch and learn about product development from Elisa Chiarelli, co-founder of Yoordi.
In this short clip, founders from a variety of industries explain the concept of value proposition testing.
A small collection of proven tools to help you identify assumptions and risks, design tests and learn from them.
Our step-by-step guide to value proposition testing at every stage of your product development process.