This video provides an introduction to copyright and how it can help your business.
Created by Ben Graziano, supported by the advice of IP expert Dr. Kamran Houshang Pour.
This short clip explains the importance of metadata, the meaning of terms and conditions and other specifics of copyright.
Note: this video describes UK copyright law, which is also applicable in Switzerland, but with one subtle difference. In Switzerland, only the commercial rights of a work can be transferred not the copyright as a whole. The moral rights always remain with the author. For example, even if you paid an architect for designing your house, you may need his/her agreement to make changes to it later.