Growth hacking – meaning and personal approach

Alina Russ, CEO of Lola's Kitchen, talks about her approach to growth hacking.
6min

In this clip, Alina Russ, CEO and founder of Lola’s Kitchen, explains how to grow your company sustainably while saving costs. She lays out some key issues like knowledge, product and customer feedback.

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Growth hacking explained by Sean Ellis - the man who coined the term and wrote the book "Hacking Growth".