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Financial Forecasting Part 2/4 – Example Case

This is the second in our series of four films on the topic of startup financial forecasting.
5min

Our example is based on the simple case of a florist shop, as it allows us to concentrate on the financial forecasting aspects without having to explain too much about the business model. In the film, we introduce you to Tom and Leila, the founders of Forecast Flowers, and follow them on their journey over the course of their first month in business. We will use the example case in the next two films in the series: The Profit and Loss Statement and The Cashflow Statement. If you have not already done so, we recommend that you watch the first film in this series: Startup Financial Forecasting Part 1/4 – Introduction before you go on.

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Content:
  • Meet Tom and Leila, the founders of Forecast Flowers: 00:11
  • Raising money: 00:46
  • The costs of setting-up business: 01:40
  • The team sets to work: 02:12
  • The financial transactions of their first month: 03:33

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