Develop a robust IP strategy

• Learn - core concepts (6)
  • Introduction to Intellectual Property
  • An overview of Copyright
  • An overview of Trademarks
  • An overview of Patents
  • An overview of Design Rights
  • A summary of the main ways to protect your IP

• Hear - advice from founders (2)
  • Advice from founders about IP protection
  • Scaling up and IP protection - insight from a tech startup

• Explore – optional knowledge from the web (10)
  • How much to share about your idea
  • How can copyright help your business?
  • Should you get a trademark?
  • Should you get a patent?
  • Should you register your design?
  • The pros & cons of patenting
  • The basics of technology licensing
  • Using Google Patent for a first Freedom to Operate search
  • Links to patent and trademark search services
  • Country-specific Intellectual Property Rights (IPR) toolkits

• Apply - tools, games and examples (4)
  • Intellectual Property (IP) Canvas
  • A decision tool to help you develop your IP strategy
  • Test your knowledge of Intellectual Property Rights
  • Test your knowledge of Intellectual Property (IP)