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Value Proposition Design – a data-tech perspective
2min
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Value Proposition Design – a data-tech perspective
Simon Michel, the CEO of Swiss B2B software startup Prognolite, explains the importance of value proposition design.
Created by Ben Graziano.
Ben Graziano
In this video, Simon Michel, co-founder of Prognolite talks about the benefits of testing your value proposition thoroughly. A well tested value proposition and being able to communicate it clearly are crucial for convincing prospect customers. Obviously, communication is key in this respect.
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