A short introduction to growth hacking

Find out what growth hacking is and the growth hacking principles you can follow to maximise your marketing effort.

4min

This animated book summary explains author Ryan Holiday’s view of how marketing is evolving and provides a summary of his Growth Hacker Formula, which consists of:

– Achieving product-market fit;
– Finding a growth hack to go viral cost-effectively; and
– Closing the loop with high retention.

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6min

Product development in B2B - tips from a tech startup

Here, Anna Beltzung, CTO of Dimpora, talks about product development and the importance of scaling up.

3min

Scaling up and IP protection - insight from a tech startup

In this short clip, Anna Beltzung, CTO of Dimpora, gives valuable advice on scaling up and protecting your IP.

4min

The challenges of product development - a tech perspective

In this clip, Anna Beltzung, CTO of Dimpora, lays out the challenges coming along with product development.

31min

Growth hacking - buzzword or essential strategy?

Growth hacking explained by Sean Ellis - the man who coined the term and wrote the book "Hacking Growth".

A short introduction to growth hacking