Design a Scalable Value Proposition
If your customer does not want what you are selling you don’t have a business, yet many entrepreneurs lose sight of this. In this course, you will learn to take your customer’s perspective in order to develop a Value Proposition that will sell. You will hear tips and advice from entrepreneurs and be provided with our Value Proposition Design canvas – which you can use to help you and your team design better value propositions.
Design an Impact Business
As the world grows richer and nations develop, more and more entrepreneurs are deciding that the profit motive is not enough; they want to address social and envinromental problems too. This is where social enterprises come in. Social enterprises are organizations that conduct commercial activities with the goal of creating positive social or environmental impact. In this course, you will learn about what a social enterprise is and how to design one. You will hear first hand advice and tips from social entrepreneurs and see examples of the tools that we provide in use. You will also be shown how to use important frameworks and methods, such as the Theory of Change and product Life Cycle Analysis (LCA), to help you calculate the potential social or envrinomental impact of your business.
Develop a Robust IP Strategy
At the heart of every successful business is some form of Intellectual Property (IP); whether an invention, a design, a process, a brand or some knowledge or capability. For a startup, understanding what IP you own and how you can develop, protect and exploit it can be challenging. In this course, we will explain the main forms of IP and how you can protect them. We will also give you a tool that you can use to identify your IP and develop an IP strategy.
Wenyu completed the topic How to incorporate a story in to your presentation 9 months, 4 weeks ago
Wenyu completed the topic When You Pitch an Idea, Gestures Matter More Than Words 9 months, 4 weeks ago
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