At the heart of every successful business is some form of Intellectual Property (IP); whether an invention, a design, a process, a brand or some knowledge or capability. For a startup, understanding what IP you own and how you can develop, protect and exploit it can be challenging. In this course, we will explain the main forms of IP and how you can protect them. We will also give you a tool that you can use to identify your IP and develop an IP strategy.
Perhaps you have to pitch to investors or in a startup competition. Perhaps you have simply realised that you need to talk to a lot of different stakeholders about your business but, for some reason, they are having a hard time understanding your business. Whatever the reason, this topic will help you improve your pitch.