Develop a Robust IP Strategy
At the heart of every successful business is some form of Intellectual Property (IP); whether an invention, a design, a process, a brand or some knowledge or capability. For a startup, understanding what IP you own and how you can develop, protect and exploit it can be challenging. In this course, we will explain the main forms of IP and how you can protect them. We will also give you a tool that you can use to identify your IP and develop an IP strategy.
Design a Scalable Value Proposition
If your customer does not want what you are selling you don’t have a business, yet many entrepreneurs lose sight of this. In this course, you will learn to take your customer’s perspective in order to develop a Value Proposition that will sell. You will hear tips and advice from entrepreneurs and be provided with our Value Proposition Design canvas – which you can use to help you and your team design better value propositions.
Build a Comprehensive Financial Forecast
No matter what stage your startup is at, understanding how to forecast, manage, analyse and talk about the numbers in your business is essential. In this topic you will learn both the concepts and practicalities of building the financial statements of a business using an example case and be provided with the advice and tools you need to build your own forecasts.