Testing value propositions – tips from various industries
June 21, 2021 1:42 pmIn this clip, Michael Noorlander co-founder of neon, Laurent Coulot co-founder of Insolight and founders from other industries highlight the... View Article
Archives
Tools and resources for testing your ideas
February 12, 2021 4:25 pmThese four videos highlight the values and benefits of various tools in terms of value proposition testing.
Value proposition testing: a handbook
February 12, 2021 3:15 pmTesting Methods – Step 5: prove that you can deliver
February 9, 2021 5:03 pmConcierge Test In a concierge test you deliver the value proposition as a personal service in order to gain first-hand... View Article
Testing Methods Step 4: identify paying customers
February 9, 2021 4:47 pmDo not rely on promises. Get your customers as close to buying your product as possible without actually manufacturing it.... View Article
Testing Methods – Step 3: design the right solution
February 9, 2021 4:27 pmThe Storyboard as a Visualization Tool A storyboard is a comic-like drawing that helps to visualize an idea. Oftentimes it’s... View Article
Testing Methods – Step 2: find the right problem
February 9, 2021 10:00 amCustomer Forces Canvas Startup investor and blogger Ash Maurya has created a canvas to help teams discover customer problems worth... View Article
Testing Methods – Step 1: understand your customer
February 9, 2021 9:47 amEthnographic Study In an ethnographic study, you don’t interview people, but observe them in their everyday environment. This method also... View Article
Pilot projects in B2B – proof of concept in datatech
February 5, 2021 12:16 pmIn this short interview, Simon Michel, co-founder and CEO of Prognolite gives insight into their feedback process and explains what... View Article
Finding your philosophy – advice from a datatech startup
February 5, 2021 11:57 amIn this clip, Daniel Meppiel, co-founder and former CTO of WeGaw shares some advice on how to get feedback and how... View Article