Value to you and your business In this topic, we will show you how to… – Introduce you to the topic... View Article
In this clip, Michael Noorlander co-founder of neon, Laurent Coulot co-founder of Insolight and founders from other industries highlight the... View Article
These four videos highlight the values and benefits of various tools in terms of value proposition testing.
Concierge Test In a concierge test you deliver the value proposition as a personal service in order to gain first-hand... View Article
Do not rely on promises. Get your customers as close to buying your product as possible without actually manufacturing it.... View Article
The Storyboard as a Visualization Tool A storyboard is a comic-like drawing that helps to visualize an idea. Oftentimes it’s... View Article
Customer Forces Canvas Startup investor and blogger Ash Maurya has created a canvas to help teams discover customer problems worth... View Article
Ethnographic Study In an ethnographic study, you don’t interview people, but observe them in their everyday environment. This method also... View Article