Pitching

Create a winning pitch

Learn how to develop a winning pitch by following some simple rules. We provide our Pitch Canvas to help you craft a story for your business and structure your pitch for an investor audience. You will also hear advice from founders and get tips on how to deliver a confident pitch.
1h 30min

Learn - core concepts

5min
5min
Our rules for delivering a winning pitch, based on our experience training thousands of startups.
5min
5min
Find out what investors are looking for in a pitch and what they think and feel while they are watching a pitch.
3min
3min
Pitching is a performance and can be nerve-racking, so we've assembled some tips that will help build your confidence.

Hear - advice from founders

4min
4min
Startup founders share the lessons that they have learnt about pitching and offer their top tips.
4min
4min
Here, Anna Beltzung, CTO of Dimpora, talks about the benefits of prototypes when pitching ideas.

Explore - optional knowledge from the web

18min
18min
Author Simon Sinek explains how great leaders inspire others by communicating ideas using the "Golden Circle" method.
3min
3min
Famous investor and startup-guru Guy Kawasaki explains his simple 10/20/30 rule for presentation pitches.
18min
18min
An expert unravels the secrets of great talks and explains how to tell a story that resonates and inspires action.
15min
15min
The 10 characteristics investors look for, plus tips on effective communication and presenting with slides.
5min
5min
A team of scientists have found that investors are 12% more interested in investing when frequent gestures are used.
15min
15min
Harvard scientist Amy Cuddy explains how body language can be used to help us change our own emotional state.
15min
15min
Body language expert Mark Bowden gives an alternative take on the importance of authenticity when given a talk.
5min
5min
The founder of one of the most successful startup accelerators in the world explains how to build a better pitch deck.
13min
Stage Presentation
13min
Tips from an expert presenter on how to design each slide of your pitch deck for investors.
5min
5min
6 proven elevator pitch structures that will help you improve your pitch.
5min
5min
Should you go with your gut? Do you want others to? Find out how cognitive biases affect innovation decision-making.

Apply - tools and examples

45min
45min
Use our Pitch Canvas to help you craft a story for your business and structure a pitch for early-stage investors.
15min
15min
Our complete guide to creating a pitch deck for early-stage investors, including questions and tips for each slide.
10min
10min
30 famous pitch decks that you can refer to for tips on how to structure your pitch & build your slides.
3min
3min
Great slides can really make a difference - here are some tools and resources to help you create them.
3min
3min
A glossary of some of the terms and references used in pitching.
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