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Testing your Value Proposition
3min
Course nuggets
About this course ...

Testing your Value Proposition

As an entrepreneur or intrapreneur, you are doing something that has not been done before. So, your #1 task is to reduce risk and uncertainty. Testing early, often & continuously helps you to do this.
3min

Learn - Core Concepts

3min
3min
By focussing relentlessly on testing your value proposition, you can create a product people will buy. Watch this short ...

Hear - advice from founders

5min
5min
A downloadable PDF that contains everything an entrepreneur needs to know to get started with Copyright protection.
5min
5min
A downloadable PDF that contains everything an entrepreneur needs to know to get started with Trademark protection.
5min
5min
A downloadable PDF that contains everything an entrepreneur needs to know to get started with Patent protection.
5min
5min
A downloadable PDF that contains everything an entrepreneur needs to know to get started with Design protection.
1min
1min
This video provides an introduction to copyright and how it can help your business.
2min
2min
This video provides an introduction to Trademarks and how they can help your business.
2min
2min
This video provides an introduction to Patents and how they can help your business.
2min
2min
This video provides an introduction to Design Rights and how they can help your business.
26min
26min
An entrepreneur and an IP expert discuss the pros and cons of patenting and other forms of intellectual property protect ...
2min
2min
Startup guru Steve Blank shares some practical advice about sharing your idea without giving away your intellectual prop ...
10min
10min
Practical tips and advice on how you should approach a licensing negotiation.
12min
12min
Learn how to use the Google Patent database to conduct a preliminary Freedom to Operate (FOT) search for your technologi ...
30min
30min
Use our Intellectual Property Canvas to analyse your IP status and Freedom to Operate and define an IP strategy for the ...
10min
10min
Develop an IP protection strategy based on your IP protection requirements and market timing using our decision tool.
10min
10min
Search for patents and trademarks online using these free search services provided by various international organisation ...
3min
3min
In this interactive film and accompanying information we cover the basics that every entrepreneur should know about Inte ...
2min
2min
This is the first of a series of four films on the topic of startup financial forecasting and provides an introduction t ...
5min
5min
This is the second in our series of four films on the topic of startup financial forecasting and it provides an example ...
7min
7min
This is the third in our series of four films on the topic of startup financial forecasting and it provides an introduct ...
8min
8min
This is the fourth in our series of four films on the topic of startup financial forecasting and it provides an introduc ...
3min
3min
Learn about the time value of money and how to determine the value of your business using The Net Present Value method.
5min
5min
Profit Margins can tell you a lot about a business and how to improve its performance. This film examines the Net Profit ...
4min
4min
Until you have sales revenue, you will need to find other sources of cash. This film explains the basics of where to get ...
1min
1min
A simple explanation of the difference between loans and overdrafts and the benefits of each.
2min
2min
Value Added Tax (VAT) is something we are all familiar with, but it can be confusing to understand the first time you en ...
3min
3min
It pays to understand the history of accounting in order to understand its importance. In this short text and the accomp ...
3min
3min
Pricing is more art than science. This film presents insights from some of the great minds of economics and psychology t ...
2min
2min
After watching this film you should have a much greater appreciation of the value of marketing. Robert Dolan of Harvard ...
1h 0min
1h 0min
A simple-to-use spreadsheet that takes you through the process of building your sales, costs and investment forecasts an ...
8min
8min
A 2-page downloadable summary that explains the highlights of the Profit & Loss Statement using an example and how t ...
5min
5min
A 2-page downloadable summary that explains the highlights of the Cash Flow Statement using an example and how the state ...
5min
5min
When it comes to finance, different countries, territories and even companies use completely different words to mean the ...
5min
5min
Our rules for delivering a winning pitch, based on our experience training thousands of startups.
3min
3min
Pitching is a performance and can be nerve-racking, so we've assembled some tips that will help build your confidence.
20min
20min
Our complete guide to creating a pitch deck for early-stage investors, including questions and tips for each slide.
15min
15min
Harvard scientist Amy Cuddy explains how body language can be used to help us change our own emotional state.
15min
15min
Body language expert Mark Bowden gives an alternative take on the importance of authenticity when given a talk.
18min
18min
An expert unravels the secrets of great talks and explains how to tell a story that resonates and inspires action.
3min
3min
Famous investor and startup-guru Guy Kawasaki explains his simple 10/20/30 rule for presentation pitches.
5min
5min
6 proven elevator pitch structures that will help you improve your pitch.
15min
15min
The 10 characteristics investors look for, plus tips on effective communication and presenting with slides.
5min
5min
Great slides can really make a difference - here are some tools and resources to help you create them.
3min
3min
A glossary of some of the terms and references used in pitching.
45min
45min
Use our Pitch Canvas to help you craft a story for your business and structure a pitch for early-stage investors.
5min
5min
Find out what investors are looking for in a pitch and what they think and feel while they are watching a pitch.
10min
10min
Play this fun game to test your knowledge of the different terms you might encounter on the Profit & Loss Statement.
5min
5min
A fun drag-and-drop game that tests your knowledge of the basic attributes of Patents, Copyright, Trademarks and Design ...
10min
10min
Resources to help your business protect and enforce Intellectual Property Rights (IPR) in specific countries.
8min
8min
A short downloadable summary that compares the main ways to protect your Intellectual Property (IP).
10min
10min
A short downloadable introduction to the topic, which explains what social enterprises are, what impact means and what t ...
15min
15min
A practical guide to designing a social business, from idea to impact measurement. The guide includes 7 canvases, coveri ...
6min
6min
Watch this short animated film to understand what social enterprises are, learn about different types of social enterpri ...
30min
30min
A guide to impact investing, written for impact investors, but equally important for entrepreneurs who aim to have a soc ...
2min
2min
What is a social business hybrid? How is it possible to pursue a social mission and commercial goals? In this short vide ...
15min
The United Nations Sustainable Development Goals
15min
The 17 Sustainable Development Goals (SDGs) of the United Nations aim to tackle poverty and promote sustainable developm ...
42min
42min
In this video, Steven J. Skerlos (Associate Professor at the University of Michigan College of Engineering) introduces ...
45min
45min
What factors should be considered when assessing the sustainability of new technology? In this film, Professor Steven J. ...
30min
30min
A free calculator by the World Wildlife Foundation (WWF) that allows you to calculate your environmental footprint.
16min
16min
Sustainability expert Mathis Wackernagel explains the economic and ecological implications of our consumption of the Ear ...
23min
23min
Prof. Muhammad Yunus, Nobel Peace Prize winner, economist and founder of the Grameen Bank, explains what micro-financing ...
16min
16min
Frugal innovation is the practice pioneered by entrepreneurs in emerging markets who must create value using limited res ...
1h 20min
1h 20min
A panel of social entrepreneurs and investors discusses issues unique to social entrepreneurship as well as current tren ...
15min
15min
Increasingly, companies concerned about their social and environmental impact publish annual sustainability reports alon ...
1h 0min
1h 0min
The 7 canvases from our "Handbook for Designing your Social Business". Use them to help you develop your business from i ...
45min
45min
We have partnered with impactforecast.org to provide impact forecasting tools for early-stage social and environmental b ...
4min
4min
Learn how to complete our 7 canvases for designing a social business by watching this video of Isabel Brücher and Emily ...
4min
4min
Find out what it takes to build an effective founding team. Learn about the challenges of being part of a founding team ...
3min
3min
Learn what a value proposition is, why it is important and how to design one using our Value Proposition Design Canvas.
3min
3min
A short video explaining how to use the Value Proposition Canvas developed by Alex Osterwalder.
45min
45min
Use our Value Proposition Design canvas to develop value proposition prototypes for different customer segments.
1h 0min
1h 0min
A member of the team at Strategyzer, the company that provides the original Value Proposition Canvas, offers some best p ...
38min
38min
A TED Talk by Dan Olsen, author of The Lean Product Playbook, explaining how to achieve Product-Market Fit.
9min
9min
Validate your business idea using The Lean Startup method and the concept of a Minimum Viable Product (MVP), developed b ...
4min
4min
A short animated film explaining how to create a basic product-market fit survey.
11min
11min
No matter what type of business you want to create, it helps to start with a Minimum Viable Product (MVP). By focussing ...
8min
8min
Learn how to create a "blue ocean" of uncontested market space and make the competition irrelevant.
10min
10min
Is your idea of what makes a social business consistent for different types of business and organisation? The ideas of i ...
5min
5min
A team of scientists have found that investors are 12% more interested in investing when frequent gestures are used.
5min
5min
Use these templates to experiment with creating different versions of your value proposition for customers.
3min
Fundraising Introduction
3min
A short animated explainer that introduces the topic of fundraising and describes the different types and sources of fun ...
5min
5min
The founder of one of the most successful startup accelerators in the world explains how to build a better pitch deck.
13min
Stage Presentation
13min
Tips from an expert presenter on how to design each slide of your pitch deck for investors.
23min
Old Boots
23min
Founder Mikael Thuneberg, who bootsrapped for 7 years until raising investment for his company Supermetrics discusses th ...
10min
Seth Godin
10min
Startup guru Seth Godin explains how nonprofits can use storytelling to spread their mission and raise the funds they ne ...
15min
Contract Discussion
15min
Convertible notes are a great way for early-stage tech companies to raise capital, but how do they work? Here we provide ...
15min
Contract Signing
15min
Venture capital investment template documentation, including a term sheet, an investment agreement, a shareholders agree ...
8min
Increasing Piles of Coins
8min
Successful entrepreneur Jay Adelson explains what the different rounds of startup funding are called and why.
3min
Crowdfunding
3min
An introduction to the four main types of crowdfunding: equity-based; debt-based; rewards-based; and donation-based, wit ...
33min
Money Pie
33min
The top 7 ways that both investors and founders can value an early-stage startup.
45min
Funding Canvas
45min
A 7-part canvas that you can use to assess your funding needs and identify different sources of funding.
7min
Florent Héroguel, COO & Co-Founder of Bloom Renewables
7min
Florent Héroguel, COO of Bloom Renewables, explains their fundraising strategy and offers advice on how to raise money ...
4min
Laurent Coulot, CEO and Co-Founder of Insolight
4min
Laurent Coulot, CEO & Co-Founder of Insolight, explains their fundraising strategy and offers advice on how to raise ...
6min
Daniel Meppiel, CTO & Co-Founder of WeGaw
6min
Daniel Meppiel, CTO of WeGaw, explains their fundraising strategy and offers advice on how to raise money from investors ...
5min
Founding Team
5min
How many founders are too many, and how many are too few and how do you divide equity amongst co-founders?
3min
BICAR Founders
3min
Hans-Jörg Dennig and Adrian Burri, the founders of Swiss e-mobility startup BICAR, explain the importance of building a ...
3min
Founder of Medusoil
3min
Dimitrios Terzis, the founder of Swiss construction engineering startup Medusoil, explains the importance of building a ...
4min
Founding Team Video Banner
4min
Several startup founders discuss the importance of building a strong founding team, share the lessons that they have lea ...
5min
Young Entrepreneurs Meet
5min
Who should be in your founding team, how many of you should there be and what roles should you have? These and other imp ...
8min
Steve Jobs
8min
According to legendary founder Steve Jobs, if you want to be successful, you should build a team focussed on content, no ...
45min
Sam Altman
45min
Entrepreneur and investor Sam Altman explains how to recruit a team to execute your plan.
3min
3min
Find out whether to coach, delegate, direct or excite your team members using this simple framework first proposed by co ...
10min
10min
Marc Lehmann, Founder and CEO of an accounting software company, Saasu, provides a calculation methodology that you can ...
11min
11min
Two lawyers share their perspectives of why a Shareholders' Agreement is so important and what key aspects it should inc ...
10min
10min
Slicing Pie is a popular equity split calculator invented by entrepreneur Mike Moyer.
30min
30min
Use our Team Skills Canvas to analyze the skills in your team and identify any gaps or areas of overlap and consider how ...
30min
30min
Analyze your team's delivery potential by assessing the likes, dislikes, strengths and weaknesses of your team members.
5min
Fundraising Glossary
5min
The jargon used by investors and other funders when discussing fundraising can be intimidating, but in fact, there are o ...
30min