Overview
Testing your Value Proposition
3min
Course nuggets
About this course ...
Testing your Value Proposition
As an entrepreneur or intrapreneur, you are doing something that has not been done before. So, your #1 task is to reduce risk and uncertainty. Testing early, often & continuously helps you to do this.
Johanna Seeliger and Ben Graziano.
Learn - Core Concepts
By focussing relentlessly on testing your value proposition, you can create a product people will buy. Watch this short ...
Hear - advice from founders
A downloadable PDF that contains everything an entrepreneur needs to know to get started with Copyright protection.
A downloadable PDF that contains everything an entrepreneur needs to know to get started with Trademark protection.
A downloadable PDF that contains everything an entrepreneur needs to know to get started with Patent protection.
A downloadable PDF that contains everything an entrepreneur needs to know to get started with Design protection.
This video provides an introduction to copyright and how it can help your business.
This video provides an introduction to Trademarks and how they can help your business.
This video provides an introduction to Patents and how they can help your business.
This video provides an introduction to Design Rights and how they can help your business.
An entrepreneur and an IP expert discuss the pros and cons of patenting and other forms of intellectual property protect ...
Startup guru Steve Blank shares some practical advice about sharing your idea without giving away your intellectual prop ...
Practical tips and advice on how you should approach a licensing negotiation.
Learn how to use the Google Patent database to conduct a preliminary Freedom to Operate (FOT) search for your technologi ...
Use our Intellectual Property Canvas to analyse your IP status and Freedom to Operate and define an IP strategy for the ...
Develop an IP protection strategy based on your IP protection requirements and market timing using our decision tool.
Search for patents and trademarks online using these free search services provided by various international organisation ...
In this interactive film and accompanying information we cover the basics that every entrepreneur should know about Inte ...
This is the first of a series of four films on the topic of startup financial forecasting and provides an introduction t ...
This is the second in our series of four films on the topic of startup financial forecasting and it provides an example ...
This is the third in our series of four films on the topic of startup financial forecasting and it provides an introduct ...
This is the fourth in our series of four films on the topic of startup financial forecasting and it provides an introduc ...
Learn about the time value of money and how to determine the value of your business using The Net Present Value method.
Profit Margins can tell you a lot about a business and how to improve its performance. This film examines the Net Profit ...
Until you have sales revenue, you will need to find other sources of cash. This film explains the basics of where to get ...
A simple explanation of the difference between loans and overdrafts and the benefits of each.
Value Added Tax (VAT) is something we are all familiar with, but it can be confusing to understand the first time you en ...
It pays to understand the history of accounting in order to understand its importance. In this short text and the accomp ...
Pricing is more art than science. This film presents insights from some of the great minds of economics and psychology t ...
After watching this film you should have a much greater appreciation of the value of marketing. Robert Dolan of Harvard ...
A simple-to-use spreadsheet that takes you through the process of building your sales, costs and investment forecasts an ...
A 2-page downloadable summary that explains the highlights of the Profit & Loss Statement using an example and how t ...
A 2-page downloadable summary that explains the highlights of the Cash Flow Statement using an example and how the state ...
When it comes to finance, different countries, territories and even companies use completely different words to mean the ...
Our rules for delivering a winning pitch, based on our experience training thousands of startups.
Pitching is a performance and can be nerve-racking, so we've assembled some tips that will help build your confidence.
Our complete guide to creating a pitch deck for early-stage investors, including questions and tips for each slide.
Harvard scientist Amy Cuddy explains how body language can be used to help us change our own emotional state.
Body language expert Mark Bowden gives an alternative take on the importance of authenticity when given a talk.
An expert unravels the secrets of great talks and explains how to tell a story that resonates and inspires action.
Famous investor and startup-guru Guy Kawasaki explains his simple 10/20/30 rule for presentation pitches.
The 10 characteristics investors look for, plus tips on effective communication and presenting with slides.
Great slides can really make a difference - here are some tools and resources to help you create them.
Use our Pitch Canvas to help you craft a story for your business and structure a pitch for early-stage investors.
Find out what investors are looking for in a pitch and what they think and feel while they are watching a pitch.
Play this fun game to test your knowledge of the different terms you might encounter on the Profit & Loss Statement.
A fun drag-and-drop game that tests your knowledge of the basic attributes of Patents, Copyright, Trademarks and Design ...
Resources to help your business protect and enforce Intellectual Property Rights (IPR) in specific countries.
A short downloadable summary that compares the main ways to protect your Intellectual Property (IP).
A short downloadable introduction to the topic, which explains what social enterprises are, what impact means and what t ...
A practical guide to designing a social business, from idea to impact measurement. The guide includes 7 canvases, coveri ...
Watch this short animated film to understand what social enterprises are, learn about different types of social enterpri ...
A guide to impact investing, written for impact investors, but equally important for entrepreneurs who aim to have a soc ...
What is a social business hybrid? How is it possible to pursue a social mission and commercial goals? In this short vide ...
The 17 Sustainable Development Goals (SDGs) of the United Nations aim to tackle poverty and promote sustainable developm ...
In this video, Steven J. Skerlos (Associate Professor at the University of Michigan College of Engineering) introduces ...
What factors should be considered when assessing the sustainability of new technology? In this film, Professor Steven J. ...
A free calculator by the World Wildlife Foundation (WWF) that allows you to calculate your environmental footprint.
Sustainability expert Mathis Wackernagel explains the economic and ecological implications of our consumption of the Ear ...
Prof. Muhammad Yunus, Nobel Peace Prize winner, economist and founder of the Grameen Bank, explains what micro-financing ...
Frugal innovation is the practice pioneered by entrepreneurs in emerging markets who must create value using limited res ...
A panel of social entrepreneurs and investors discusses issues unique to social entrepreneurship as well as current tren ...
Increasingly, companies concerned about their social and environmental impact publish annual sustainability reports alon ...
The 7 canvases from our "Handbook for Designing your Social Business". Use them to help you develop your business from i ...
We have partnered with impactforecast.org to provide impact forecasting tools for early-stage social and environmental b ...
Learn how to complete our 7 canvases for designing a social business by watching this video of Isabel Brücher and Emily ...
Find out what it takes to build an effective founding team. Learn about the challenges of being part of a founding team ...
Learn what a value proposition is, why it is important and how to design one using our Value Proposition Design Canvas.
A short video explaining how to use the Value Proposition Canvas developed by Alex Osterwalder.
Use our Value Proposition Design canvas to develop value proposition prototypes for different customer segments.
A member of the team at Strategyzer, the company that provides the original Value Proposition Canvas, offers some best p ...
A TED Talk by Dan Olsen, author of The Lean Product Playbook, explaining how to achieve Product-Market Fit.
Validate your business idea using The Lean Startup method and the concept of a Minimum Viable Product (MVP), developed b ...
A short animated film explaining how to create a basic product-market fit survey.
No matter what type of business you want to create, it helps to start with a Minimum Viable Product (MVP). By focussing ...
Learn how to create a "blue ocean" of uncontested market space and make the competition irrelevant.
Is your idea of what makes a social business consistent for different types of business and organisation? The ideas of i ...
A team of scientists have found that investors are 12% more interested in investing when frequent gestures are used.
Use these templates to experiment with creating different versions of your value proposition for customers.
A short animated explainer that introduces the topic of fundraising and describes the different types and sources of fun ...
The founder of one of the most successful startup accelerators in the world explains how to build a better pitch deck.
Tips from an expert presenter on how to design each slide of your pitch deck for investors.
Founder Mikael Thuneberg, who bootsrapped for 7 years until raising investment for his company Supermetrics discusses th ...
Startup guru Seth Godin explains how nonprofits can use storytelling to spread their mission and raise the funds they ne ...
Convertible notes are a great way for early-stage tech companies to raise capital, but how do they work? Here we provide ...
Venture capital investment template documentation, including a term sheet, an investment agreement, a shareholders agree ...
Successful entrepreneur Jay Adelson explains what the different rounds of startup funding are called and why.
An introduction to the four main types of crowdfunding: equity-based; debt-based; rewards-based; and donation-based, wit ...
The top 7 ways that both investors and founders can value an early-stage startup.
A 7-part canvas that you can use to assess your funding needs and identify different sources of funding.
Florent Héroguel, COO of Bloom Renewables, explains their fundraising strategy and offers advice on how to raise money ...
Laurent Coulot, CEO & Co-Founder of Insolight, explains their fundraising strategy and offers advice on how to raise ...
Daniel Meppiel, CTO of WeGaw, explains their fundraising strategy and offers advice on how to raise money from investors ...
How many founders are too many, and how many are too few and how do you divide equity amongst co-founders?
Hans-Jörg Dennig and Adrian Burri, the founders of Swiss e-mobility startup BICAR, explain the importance of building a ...
Dimitrios Terzis, the founder of Swiss construction engineering startup Medusoil, explains the importance of building a ...
Several startup founders discuss the importance of building a strong founding team, share the lessons that they have lea ...
Who should be in your founding team, how many of you should there be and what roles should you have? These and other imp ...
According to legendary founder Steve Jobs, if you want to be successful, you should build a team focussed on content, no ...
Entrepreneur and investor Sam Altman explains how to recruit a team to execute your plan.
Find out whether to coach, delegate, direct or excite your team members using this simple framework first proposed by co ...
Marc Lehmann, Founder and CEO of an accounting software company, Saasu, provides a calculation methodology that you can ...
Two lawyers share their perspectives of why a Shareholders' Agreement is so important and what key aspects it should inc ...
Slicing Pie is a popular equity split calculator invented by entrepreneur Mike Moyer.
Use our Team Skills Canvas to analyze the skills in your team and identify any gaps or areas of overlap and consider how ...
Analyze your team's delivery potential by assessing the likes, dislikes, strengths and weaknesses of your team members.
The jargon used by investors and other funders when discussing fundraising can be intimidating, but in fact, there are o ...