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Test your value proposition
1h 27min
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About this course ...

Test your value proposition

Ideas are great, but only customers count; learn how to test your value proposition with this course.
1h 27min

Learn - Core Concepts

3min
3min
By focussing relentlessly on testing your value proposition, you can create a product people will buy.

Hear - advice from founders

4min
4min
In this short clip, founders from a variety of industries explain the concept of value proposition testing.
6min
6min
Daniel Meppiel, co-founder of WeGaw (snow monitoring via satellite) gives advice on how to test your value proposition.
8min
8min
Daniel Meppiel, co-founder of WeGaw (snow monitoring via satellite) sheds light on how to convince customers in B2B.
5min
5min
Simon Michel, CEO of Prognolite (forecasting tool for restaurants) talks about the importance of customer feedback.
4min
4min
Daniel Meppiel, co-founder of WeGaw (snow monitoring via satellite) lays out the process of testing value propositions.
7min
7min
Florent Héroguel, COO of Bloom Biorenewables talks about how to find out about customers' needs in B2B.
5min
5min
Laurent Coulot, CEO at Insolight (record efficiency solar panels) talks about the value of customer feedback.
5min
5min
Michael Noorlander, co-founder at neon (mobile bank account) explains the concept of testing value propositions.
4min
4min
Michael Noorlander, co-founder of neon (mobile bank account) shares his perspective on value proposition testing.
6min
6min
Manuel Seiffe, CEO at MPower (clean energy in emerging markets) explains the meaning of testing value propositions.
6min
6min
Laurent Coulot, CEO of Insolight (record efficiency solar panels) talks about the crucial role of early pitching.
5min
5min
Laurent Coulot, CEO at Insolight (record efficiency solar panels) talks about the core value of personal communication.

Explore – optional content

4min
4min
Before you test your value proposition, make sure you understand the concept.
5min
5min
Before you can solve a customer’s problem, you need to understand them fully.
5min
5min
Successful businesses solve pressing problems for their customers. Identify and rank your customer's main problems.
5min
5min
Your customers already solve their problem somehow. Find out how you can deliver a better solution.
5min
5min
You need to find out if your customers not only like your idea but are also willing to pay for it.
5min
5min
Now that you (almost) have paying customers you need to prove that you can deliver the right quality at the right price.
9min
9min
This introductory video explains the basic principles of the Lean Startup.
8min
8min
Testing value propositions ensures you invest your energy, time and money into something people actually want.
11min
11min
No matter what type of business you want to create, it helps to start with a Minimum Viable Product (MVP).
4min
4min
In this Google for Startups video, learn how you can test your business idea without actually building your product.
11min
11min
Many tech entrepreneurs believe they need to hire a tech team and get started, but it pays to test your idea first.

Apply - tools and examples

45min
45min
Our step-by-step guide to value proposition testing at every stage of your product development process.
15min
15min
A small collection of proven tools to help you identify assumptions and risks, design tests and learn from them.
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