Learn - Core Concepts
By focussing relentlessly on testing your value proposition, you can create a product people will buy.
Hear - advice from founders
In this short clip, founders from a variety of industries explain the concept of value proposition testing.
Daniel Meppiel, co-founder of WeGaw (snow monitoring via satellite) gives advice on how to test your value proposition.
Daniel Meppiel, co-founder of WeGaw (snow monitoring via satellite) sheds light on how to convince customers in B2B.
Simon Michel, CEO of Prognolite (forecasting tool for restaurants) talks about the importance of customer feedback.
Daniel Meppiel, co-founder of WeGaw (snow monitoring via satellite) lays out the process of testing value propositions.
Florent Héroguel, COO of Bloom Biorenewables talks about how to find out about customers' needs in B2B.
Laurent Coulot, CEO at Insolight (record efficiency solar panels) talks about the value of customer feedback.
Michael Noorlander, co-founder at neon (mobile bank account) explains the concept of testing value propositions.
Michael Noorlander, co-founder of neon (mobile bank account) shares his perspective on value proposition testing.
Manuel Seiffe, CEO at MPower (clean energy in emerging markets) explains the meaning of testing value propositions.
Laurent Coulot, CEO of Insolight (record efficiency solar panels) talks about the crucial role of early pitching.
Laurent Coulot, CEO at Insolight (record efficiency solar panels) talks about the core value of personal communication.
Explore – optional content
Before you test your value proposition, make sure you understand the concept.
Before you can solve a customer’s problem, you need to understand them fully.
Successful businesses solve pressing problems for their customers. Identify and rank your customer's main problems.
Your customers already solve their problem somehow. Find out how you can deliver a better solution.
You need to find out if your customers not only like your idea but are also willing to pay for it.
Now that you (almost) have paying customers you need to prove that you can deliver the right quality at the right price.
This introductory video explains the basic principles of the Lean Startup.
Testing value propositions ensures you invest your energy, time and money into something people actually want.
No matter what type of business you want to create, it helps to start with a Minimum Viable Product (MVP).
In this Google for Startups video, learn how you can test your business idea without actually building your product.
Many tech entrepreneurs believe they need to hire a tech team and get started, but it pays to test your idea first.
Apply - tools and examples
Our step-by-step guide to value proposition testing at every stage of your product development process.
A small collection of proven tools to help you identify assumptions and risks, design tests and learn from them.