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Test your value proposition
4h 11min

Test your value proposition

As a startup, you are doing something new, so, your #1 task is to reduce risk & uncertainty. Testing early & often helps you do this.
4h 11min

Learn - Core Concepts

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By focussing relentlessly on testing your value proposition, you can create a product people will buy. Watch this short ...

Hear - advice from founders

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Daniel Meppiel, CTO of WeGaw (snow monitoring via satellite) gives advice on how to test your value proposition and the ...
8min
8min
Daniel Meppiel, CTO at WeGaw (snow monitoring via satellite) talks about raising awareness for your idea, the feedback p ...
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5min
Simon Michel, CEO of Prognolite (forecasting tool for restaurants) talks about the importance of getting feedback from v ...
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4min
Daniel Meppiel, CTO at WeGaw (snow monitoring via satellite) talks about the specific challenges when it comes to testin ...
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7min
Florent Héroguel, COO of Bloom Biorenewables lays out the communication process which is necessary to learn about custo ...
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5min
Laurent Coulot, CEO at Insolight (record efficiency solar panels) talks about getting valuable feedback from a variety o ...
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5min
Michael Noorlander, co-founder at neon (mobile bank account) explains the concept of testing your value proposition and ...
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4min
Michael Noorlander, co-founder of neon (mobile bank account) shares his perspective on testing value propositions in the ...
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6min
Manuel Seiffe, CEO at MPower (clean energy in emerging markets) explains the meaning of testing value propositions in B2 ...
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6min
Laurent Coulot, CEO of Insolight (record efficiency solar panels) talks about the crucial role of early pitching and the ...
5min
5min
Laurent Coulot, CEO at Insolight (record efficiency solar panels) talks about the value of personal meetings and the imp ...

Explore – optional content

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Before you test your value proposition, make sure you understand the concept. Only a clear and precisely defined value p ...
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Before you can solve a customer’s problem, you need to understand them fully. Use these methods to gather as much info ...
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15min
Successful businesses solve a pressing problem for their customers. Identify and rank the main problems of your customer ...
15min
15min
Your customers already solve their problem somehow. Find out how you can deliver a better solution. Design a solution th ...
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15min
You need to find out if your customers not only like your idea but are also willing to pay for it.
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5min
Now that you (almost) have paying customers you need to prove that you can deliver the right quality at the right price. ...
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9min
You have probably heard of the Lean Startup but probably not read the book. This introductory video explains the basic p ...
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8min
Testing your value proposition is key to make sure you invest your energy, time and money into something people actually ...
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11min
No matter what type of business you want to create, it helps to start with a Minimum Viable Product (MVP). By focussing ...
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4min
In this Google for Startups video, learn how you can test your business idea without actually building your product.
11min
11min
Many tech entrepreneurs believe they need to hire a tech team and get started, but it pays to test your idea first.

Apply - tools and examples

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1h 0min
Our step-by-step guide to value proposition testing at every stage of your product development process.
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15min
A small collection of proven tools to help you identify assumptions and risks, design tests and learn from them.