Overview
Close
Develop a smart fundraising strategy
1h 29min
Course nuggets
About this course ...
Fundraising

Develop a smart fundraising strategy

Learn about the process of fundraising, including how to analyse your funding needs and identify different sources of funding. This course explains the pros and cons of investment, awards, grants, crowdfunding and loans and includes interviews with founders about their experiences raising funds from these different sources, plus a 7-part canvas that you can use to analyse your funding needs and identify funding sources.
1h 29min

Learn - core concepts

3min
Fundraising Introduction
3min
A short animated clip introducing the topic of fundraising and the different types of funding available to a startup.

Hear - advice from founders

4min
4min
In this video, founders from a variety of industries share their experience in the important issue of fundraising.
4min
Laurent Coulot, CEO and Co-Founder of Insolight
4min
Laurent Coulot, CEO of Insolight, explains their fundraising strategy and offers advice on raising money from investors.
4min
4min
Laurent Coulot, CEO of Insolight, offers his advice on how to secure grants and shares a few tips and lessons.
7min
7min
Laurent Coulot, CEO of Insolight, offers advice on how to raise money from investors and shares a few tips and lessons.
8min
8min
Michael Noorlander, co-Founder of Neon, explains their fundraising strategy and offers advice on convincing investors.
3min
3min
Michael Noorlander, co-founder of Neon (mobile bank account) talks about the importance of early fundraising.
5min
5min
Michael Noorlander, co-founder of neon (mobile bank account) shares some advice on fundraising in the fintech industry.
7min
Florent Héroguel, COO & Co-Founder of Bloom Renewables
7min
Florent Héroguel, COO of Bloom Renewables, explains their fundraising strategy and shares advice on raising money.
6min
Daniel Meppiel, CTO & Co-Founder of WeGaw
6min
Daniel Meppiel, co-founder of WeGaw, explains their fundraising strategy and gives tips on raising money from investors.
7min
7min
Daniel Meppiel, co-founder of WeGaw, offers his advice on how to raise money using equity crowdfunding.
7min
7min
Daniel Meppiel, co-founder of WeGaw, offers his advice on how to secure grant funding and shares a few tips and lessons.
6min
6min
Simon Michel, CEO of Prognolite (forecasting tool for restaurants) talks about the different ways to find investors.
3min
3min
Manuel Seiffe, CEO of MPower (clean energy in emerging markets) gives advice on how to approach fundraising in B2B.
5min
5min
Manuel Seiffe, CEO of MPower (clean energy in emerging markets) talks about various fundraising strategies.
7min
7min
Manuel Seiffe, CEO at MPower (clean energy in emerging markets) talks about their specific fundraising decisions.
3min
3min
In this video, Edith Schmid, co-founder at epyMetrics AG explains how to apply for grants.
3min
3min
Edith Schmid, co-founder at epyMetrics AG talks about the importance of narratives, coaches and crossfunding.
3min
3min
In this short clip, Edith Schmid, co-founder at epyMetrics AG provides insight into the fundraising process.

Explore – optional knowledge from the web

8min
Increasing Piles of Coins
8min
Successful entrepreneur Jay Adelson explains what the different rounds of startup funding are called and why.
23min
Old Boots
23min
Mikael Thuneberg, founder of Supermetrics discusses the pros and cons of bootstrapping versus taking investment.
3min
Crowdfunding
3min
An introduction to the four main types of crowdfunding: equity-based; debt-based; rewards-based; and donation-based.
5min
5min
Advice from a serial entrepreneur about how to raise seed investment.
15min
Contract Discussion
15min
Convertible notes are a great way for early-stage tech companies to raise capital, but how do they work?
33min
Money Pie
33min
The top 7 ways that both investors and founders can value an early-stage startup.
10min
Seth Godin
10min
Startup guru Seth Godin explains how nonprofits can use storytelling to spread their mission and raise funds.
15min
Contract Signing
15min
Find out about the major aspects of shareholders' agreements, including term sheets, investment agreements etc.
11min
11min
Two lawyers share their perspectives of why a Shareholders' Agreement is important and what aspects it should include.
15min
15min
Learn how to incentivise and motivate team members by using Employee Stock Options.

Apply - tools

45min
Funding Canvas
45min
A 7-part canvas that you can use to assess your funding needs and identify different sources of funding.
5min
Fundraising Glossary
5min
Here we provide a short summary of investor jargon terms, their definitions and their common synonyms.
1min
1min
Test your knowledge of some of the basics of fundraising.
Filtering